One of the most common complaints people have when switching to an organic/real food diet is the increase in their grocery bill. The truth of the matter is that healthy food is more expensive, often significantly more so. I truly believe that the universe has a way of balancing itself out, however, so in the case of food costs I’d like to pose the question, who is paying the price for cheaper food?  Is eating healthy too expensive?

Oftentimes old adages lose meaning to us simply because we have heard them again and again. But as the saying goes, “you get what you pay for”, and I believe you really do. As consumers we understand this principle when it is applied to most of the things we purchase- clothes, cars, electronics, hotels. So why, then, do Americans have such a resistance to paying more for the food we eat? After all, what could be more important than the nourishment we give our bodies each and every day? To anyone who objects to higher food prices based on the claim that they can’t afford them, I would argue that as Americans what we really cannot afford is to continue eating cheap, processed foods. Continue reading